Press release

IMC in partnership with APPSTRONIC
IMC expands into the growing Malaysian e-learning market
18. February 2014

Leading Malaysian e-learning provider APPSTRONIC has entered into a partnership with IMC AG, Europe’s leading provider of learning technology solutions. The two companies complement each other well, as IMC’s Learning Suite LMS solution and their new Authoring Tool, IMC Content Studio, are a good fit to the creative e-learning content solutions APPSTRONIC offer.

With both businesses looking to grow – IMC expanding into Malaysia, and APPSTRONIC extending its product profile – Russell Donders, IMC’s Managing Director for East-Asia described the partnership as “very promising”. He goes on to say “this next step is very exciting for both companies. We can see great potential in this enterprise, and IMC are looking forward to the future with APPSTRONIC, and building more strong relationships together in Malaysia”.

The objective of the two companies working together is to provide Malaysian companies and organisations with tools and content for learning management, as well as with business process guidance solutions.

The managing director at APPSTRONIC, Liang Ee Hang sees the use of new learning and development technology as a growing market in Malaysia, and says he is excited about the next step in their partnership with IMC.

“As IMC are a leading provider of learning and talent management software there are great opportunities to promote IMC’s Learning Management and Authoring products in Malaysia. IMC’s Learning Suite offers a large number of functionalities, and their complete process oriented learning and development strategy is perfectly in line with business strategy. This enables better business performance and means I can offer my customers’ best practice workflows which can be completely tailored to meet their needs,” says Liang Ee Hang.

He concludes: “IMC’s products are used by many large companies around the world, this coupled with their good reputation enables me to give my customers a good and convincing reference, and our two companies can grow together”.

Find out more about both companies and their products on the web: